by Brenda Tassava | Nov 23, 2013 | Standard of Care, Veterinary Medicine
I’m not a veterinarian. I don’t even have a degree in veterinary technology. What I am is a veterinary professional who happens to be certified in practice management and veterinary journalism. “Oh—you’re the business side of veterinary...
by Brenda Tassava | Nov 21, 2013 | Leadership, Management, Mission
by Carol Melasky, RVT ABC Animal and Bird Clinic, Sugarland, Texas When I was first promoted to be a manager, there were no guidelines on how I should approach the position. What frame of mind I should have to tackle both every day tasks and those more stressful...
by Brenda Tassava | Nov 17, 2013 | Marketing
I think this Volvo Trucks commercial is amazing in so many ways. The execution of the details, in such a simple and elegant manner while leaving a memorable impression. Isn’t this what all marketing strives for? While small businesses like yours might not be...
by Brenda Tassava | Nov 17, 2013 | Leadership
Many people reach a point in their lives where they start to settle in. They’ve found a stable job, have a family, and maybe dabble with a few hobbies. They settle in to a routine of work, family, friends…..more work, family, friends….and so on. The...
